How much should I spend on photography for my Amazon listing?

A picture is worth a thousand words, they say, right? As competitive as Amazon is, you can’t afford to take a back seat regarding the quality of your Amazon listing as a whole. Customers who come to Amazon already know what they want and are looking to make a purchase. 

Images are the first thing point of interaction for a customer before reading any content, including the bullet points, description, and A+ content. So, first impressions are everything.  

With so many options and other sellers selling similar products, customers only shop from brands they trust. Low-quality images can make your brand look cheap and paint you in a bad light, making it difficult to gain customer trust. That’s why investing in high-quality photography helps boost brand trust and can increases sales volume. 

But, purchasing the right images for your products is easier said than done. Quality photography, especially for Amazon product listings, doesn’t come cheap. With so many styles available at your disposal, it can be challenging to know how much to spend on Amazon photography or which styles to focus on for the best results.

This article will outline where you can find the best Amazon photography and images and how much the service may cost you. Keep reading to find out more.

What are Amazon images, and why are they important?

Amazon images are simply the photos you use to showcase the products you are selling on Amazon. The images should be high-quality, clear, and meet all Amazon image standards. But why are images so important? It all comes down to customer trust. Think about it; customers sacrifice most of their sensory implications for the convenience of online shopping. 

Those looking to purchase from you have no way of interacting with the product as they would in a brick-and-mortar store. And that’s what makes images crucial for Amazon product listings. Images help customers visualize a product in use, solving their biggest pain points.

Amazon product images funnel prospective customers through your Amazon sales funnel. Detailed Amazon images attract prospective customers holding their attention and increasing their chances of going scrolling through each section of the detail page. 

High-quality product images elevate your brand, influence shopper decisions, and give you an edge over your competition while helping convert undecided customers by forming a sales connection. A captivating series of product photos will stay on a customer’s mind, drawing them back to your Amazon page until they convert. 

Finally, detailed product photos build customer trust by providing an accurate product description. Customers can confidently place orders since they know your Amazon images represent the actual product. 

What type of agencies can you purchase Amazon listing photography from? 

Given the importance of Amazon images, you should only purchase your listing photography from professional agencies. While you can settle for a general photography studio, it would be best if you partnered with a reputable Amazon marketing agency. 

Amazon marketing agencies specialize in formulating practical solutions for Amazon sellers and vendors. This includes creating optimized listing images for a wide range of products. The specialized agencies that offer Amazon photography typically maintain photographers and graphic designers in-house who are specially trained to work on the Amazon marketplace. This is an important note because amazon holds strict image requirements, so photographers and designers must generally know Amazon’s terms of service and compliance requirements.

Unsurprisingly, taking accurate listing photos is a resource-intensive task. Partnering with an Amazon marketing agency is the best option for brands unable to handle the additional responsibility. 

Finally, a professional consultant can improve the performance of your Amazon listing detail page by optimizing your Amazon images. Unlike stock photos, optimized listing images help your products stand out and appear in Amazon search results. This has the effect of elevating your brand and increasing conversion rates. 

Finding the right agency for your brand is easier said than done. With so many Amazon marketing agencies at your disposal, how do you invest your money in the right company? Here’s how:

• Experience: Experience is an accurate indicator of an agency’s skill level. Consultants from agencies where some or all of their team actually sold on Amazon at one point or another can leverage their wealth of experience when taking Amazon listing photos. It’s a worthwhile investment to work with someone who’s been there, done that, and knows what types of images sell on the marketplace. 
• Communication: Hiring an Amazon marketing agency that is easy to communicate with is in your best interest. Professionals have no issue with considering your concerns throughout the process. Clear communication increases efficiency by reducing the risk of costly retakes.
• Flexibility: Make sure that the Amazon Agency you partner with is flexible in making changes. While retakes are inconvenient for everyone involved, a marketing agency will have an acceptable policy for such cases. You can rest easy knowing that retakes won’t break your budget. 
• Compliance: At a glance, hiring a freelance photographer is the cheaper option. However, this can have disastrous consequences for your brand. Most freelancers lack in-depth knowledge of Amazon requirements. As a result, they often take shortcuts that harm your product listings. A competent Amazon marketing agency follows Amazon’s rules when optimizing listing photos.

What are the costs of Amazon images? 

Cost is an essential factor when purchasing Amazon listing images. Sadly, many brand owners overlook Amazon marketing agencies based on the assumption that professional agencies offer over-priced services. 

This couldn’t be further from the truth. In fact, freelance and in-house photography often cost more since both solutions can’t guarantee consistent pricing. On the other hand, competent Amazon marketing agencies provide inclusive packages that can be adapted to unique client needs. 

Most agencies provide packages that offer various perks at affordable prices. Skunk Labs is an excellent example of an agency that offers top-notch Amazon photography needs to Amazon sellers who want to increase sales, build brand loyalty, turn visitors into customers and stand out from the competition. 

The company has years of experience offering premium services to Amazon FBA sellers and understands that eye-catching, optimized images that follow all Amazon’s image standards are the only way to scale an Amazon business. 

While offers vary from agency to agency, based on Skunk Labs’ pricing, you can expect to spend between $349 to $1,499 on Amazon product photography. You will get magazine-quality main images, lifestyle images, and infographics that showcase the benefits or primary features of the product you’re selling, plus value propositions. Of course, the number of images you get will depend on your chosen package. 

Summary 

There’s no ‘secret’ shortcut to improving the performance of your Amazon listing detail page. With only seconds to stop the scroll, you must invest in high-quality images if you are to succeed on Amazon. 

If you’re not investing in quality photography, best believe that your competitors are. Throwing in stock photos or badly taken smartphone pictures will not cut it when selling on Amazon or any other e-commerce space for that matter. Customers are less likely to trust your brand o make that coveted purchase decision if your product listing has low-quality images. 

Only purchase your Amazon listing images from competent Amazon marketing agencies like Skunk Labs. Partnering with a professional Amazon consultant removes the stress of wondering if your uploaded images violate any Amazon policies and whether they will convert. It’s a win-win to selling on the world’s largest online marketplace.

Need help with your Amazon product photography and Amazon images? Contact us today for a quote to get started.