When it comes to selling on Amazon, choosing the right products can make all the difference. The right products can help you stand out in a crowded market, attract customers, and increase your chances of success. But with millions of products available on Amazon, how do you know which ones to sell?

One key factor to consider is demand. You’ll want to choose products that have a proven track record of selling well on Amazon. One way to gauge demand is to look at the product’s Best Sellers Rank (BSR). This ranking, which is updated hourly, reflects the number of sales a product has made relative to other products in the same category. A product with a high BSR is likely in high demand, while a product with a low BSR may be less popular.

Another factor to consider is competition. While it’s important to choose products that are in demand, you’ll also want to avoid products that have too much competition. If there are already hundreds or thousands of sellers offering the same product, it can be difficult to differentiate your offering and stand out to potential customers. To help you find products with a good balance of demand and competition, you can use tools like Jungle Scout or Helium 10.

These tools allow you to search for products based on criteria like BSR, price, and number of sellers, helping you to identify products that have the potential to be successful on Amazon. In addition to demand and competition, you’ll also want to consider the profitability of the products you’re considering. Be sure to take into account the costs of sourcing and producing the products, as well as any fees associated with selling on Amazon (such as the referral fee and fulfillment costs). You’ll want to choose products that will allow you to make a profit once all of these costs are taken into account.

Another important factor to consider is the size and weight of the products you’re considering. Large, heavy items can be more expensive to ship, which can impact your profitability. Similarly, products that are small and lightweight may be less expensive to ship, but may also have lower price points, which can impact your profit margin. Ultimately, choosing the right products to sell on Amazon requires a combination of research, analysis, and testing.

By considering factors like demand, competition, profitability, and shipping costs, you can increase your chances of finding products that will be successful on the platform.