The value of FBA sellers to attend a trade show

Are Amazon trade shows still worth the time and effort in 2022? Why travel so many miles to attend a trade show when you can interact online with sellers and service providers without leaving your home?

A lot has changed since selling on Amazon became popular, but one thing remains constant; the value Amazon trade shows offer. The value of face-to-face networking plays a vital role in solidifying strong business relationships in the Amazon space.

Trade shows bring sellers, influencers, and service providers together for a human connection that helps build long-lasting relationships to propel your e-commerce business forward. So, yes, Amazon trade shows are still worth your time and effort.

Read the full article to learn how trade shows can help you scale your e-commerce business in 2022 and beyond.

What are trade shows?

Also referred to as a trade exhibition, an Amazon trade show is an event where sellers, and businesses come together to network, learn and have fun. Depending on the type of trade show, sellers can learn about new software and solutions, and discover marketing agencies and more available to them in the Amazon space. Trade shows are also great places to build critical relationships with a variety of people in the Amazon space.

The focused climate at trade shows allows Amazon sellers to utilize networking and education to increase expertise. A trade show helps you share experiences with other key industry players to the benefit of the entire Amazon selling space.

Why should Amazon FBA sellers attend trade shows?

All kinds of trade shows happen yearly; some are small, while others bring together the best of the best in Amazon services and solutions. Let’s look at the benefits of attending a trade show and why you need to consider registering for one sooner than later.

#1 Trade shows are a great place to discover the right solutions for your business

Your job is to find the best services at trade shows to help you scale your business. While you can leverage platforms like YouTube to discover trending Amazon solutions, services and software, a trade show offers these solutions right at your fingertips. You can gain a lot from a trade show, more than an online platform will ever provide.

• Interacting directly with new cutting-edge software allows you to determine which is suitable for your needs.
• Most solutions at tradeshows offer demonstrations so you can test them out in real time.
• Helps you build trust with each solution, service or influencer, since there’s a one-on-one interaction.
• Discover new trends that may not have been released to the public yet to stay ahead of your competition.

#2 Trade shows help you build relationships with key service providers

As your Amazon business grows, the more demanding it becomes. At some point, it may become impossible to handle everything on your own. Service providers come in to fill that gap so you can run your business stress-free. Amazon service providers provide various services, including Amazon product photography, PPC management, and product listing optimization. They may also help resolve Amazon account health, seller central and supply chain issues.

A tradeshow is a great place to meet the industry’s best Amazon marketing agencies that can help you with crucial aspects of running your e-commerce business. Amazon marketing agencies offer solutions like brand management, pay per click advertising, and dedicated account support. Each agency acting as your behind-the-scenes marketing team steering your business in the right direction.

# 3 A trade show provides the perfect opportunity to network

The Amazon seller space is a tight-knit community where existing alone isn’t practical. Some say working in e-commerce can be isolating and that’s another reason trade shows are vital to your success. You’ll meet and mingle with Amazon influencers, businesses, and other sellers who in one way or another understand the intricacies with selling on the world’s largest online marketplace.

The networking that takes place at Amazon trade shows can help you problem solve in your business while helping other like minded individuals learn and grow along side you. Most tradeshows offer informative breakout sessions from mindset to business planning and operations. There is a lot of learning and development packed into a few short days; the type of learning you can’t generally get elsewhere.

You’re bound to rub shoulders and exchange ideas with other sellers in the same product category who are dealing with similar challenges. Networking with sellers in the same industry and category helps you borrow a leaf or two in terms of knowledge and experience while building contacts that will last a lifetime. Finally, stepping out of your comfort zone and attending a trade show opens doors to help connect with people when the isolation of e-commerce can be challenging. Trade shows are a great reminder as to why you started and what your goals are.

How to know what trade shows are worth attending

Getting out of your home office and interacting with other people in the Amazon space is an excellent opportunity to take your business to the next level. Not all trade shows are worth investing your time and money in, however. How do you determine whether a trade show is worth attending or not? Here’s how:

• Define your objective.What is it you intend to gain by attending a trade show? Do you want to increase sales, hear from industry experts, or find solutions to your logistical challenges? Defining your objective is critical in knowing which trade show to attend.
• Do your research.Trade shows don’t come cheap. Ensure that you invest your money in a worthy event by conducting research on the different trade shows, what they offer, and their history. Look for tradeshows with new and interesting experts and speakers past the standard Amazon influencers who speak at every event. This step can save you a lot of money and time.
• Establish a budget.Your bottom line is to make money, so it doesn’t make sense to overspend on an unworthy event. Keep in mind the fees that trade shows require and factor total expenses into your budget including airfare, hotel, food, entertainment and more. Not every event is all inclusive so you’ll want to factor these costs at the outset. Work out your budget in advance and remember that some trade shows may be non-refundable. See if the trade show you want to attend meets your budgeting criteria.

Summary

The endgame for attending a trade show is to expand your Amazon business while keeping up-to-date in the e-commerce space. Trade shows offer the rare chance to meet and interact with successful Amazon sellers, lock down great solutions and services and size up new cutting edge tools and information. Don’t let an Amazon trade show pass you by in 2022 and beyond. These events are an investment bound to pay off in the long run when it comes to scaling your Amazon business.

What’s the best trade show you’ve attended, and why? Let us know in the comments, and maybe we’ll see you there!

Unlock your Amazon potential with help from The Skunk Labs. We work on your behalf to ensure the success of your Amazon business. Book a free call with us today to learn about our top-rated brand management solutions.